Essentially, via Live Search Cashback, Microsoft will pay consumers a percentage of the price for the products they acquire online after finding them through Live Search, introducing a new Cost-Per-Acquisition model. But while looking to make a strong impact on a quarter of the search market, Microsoft also aims to attract additional audience to Live Search, and increase its market share by effectively buying users away from competitors. Gates has made it clear that he regards Live Search Payback as a potential turning point that would bring Google's undisputed domination to an end. More News...
Friday, May 23, 2008
Bill Gates Unveils the Search Revolution to Bring Google Down
Essentially, via Live Search Cashback, Microsoft will pay consumers a percentage of the price for the products they acquire online after finding them through Live Search, introducing a new Cost-Per-Acquisition model. But while looking to make a strong impact on a quarter of the search market, Microsoft also aims to attract additional audience to Live Search, and increase its market share by effectively buying users away from competitors. Gates has made it clear that he regards Live Search Payback as a potential turning point that would bring Google's undisputed domination to an end. More News...
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